The Marketing Plan (5cr)
Course unit code: 3011424
General information
- Credits
- 5 cr
Objective
After completion of the study unit the student is able toproduce and gather the necessary information for a marketing surveyrealize a marketing plan in accordance with the company strategychoose and apply suitable elements of marketing-mix and channels of communication
Content
different methods of marketing surveys and researchcreation of a marketing plan