Business Plan and Company StrategyLaajuus (5 cr)

Objective

After completion of the study unit the student is able to:assess the business planning and how it ensures the continuity of the business through the different stages of a company's lifecycleevaluate the internal and external factors that affect the company's success in different fields of businessdevelop a business plan with targets and monitoring systems

Content

the meaning of business planningSWOT, analysis of comapny and the business environmentstrategy and successgoals and targetsaction plans