Market-Oriented EnterpriseLaajuus (5 cr)

Objective

Having completed the course, the student is able todefine the business models andoperations of an enterprisedefine the role of marketing planning and leadershipassess and utilize the immaterial and material resources in marketing

Content

methods of assessing the business modelsdisciplines of marketing managementmarketing planning processthe role of immaterial resources e.g. values, brands, trademarks, patents