Marketing (5cr)
Course unit code: 3100004
General information
- Credits
- 5 cr
Objective
The student learns key marketing concepts and how they should be applied in the business context. The student recognizes the relationship and interaction between marketing and other business functions.
Content
Individual assignment focuses on the practical application of marketing principles. Through the individual assignment, learning diary and cases, the student learns how to put into action what is learnt during the course.