Entrepreneurship and MarketingLaajuus (6 cr)

Objective

The student can describe the requirements for a successful business. The student can communicate goals of a business to various interest groups of a business. The student is able to establish a marketing plan to reach customers. The student can describe a business idea and establish a plan for starting and organizing a business..

Content

- Entrepreneurship

- Business environment

- Customer orientation and marketing

- Planning, establishing and organizing a business