Leadership of Customer and Network RelationshipsLaajuus (5 cr)

Objective

After completing this course the student knows the current issues and research trends concerning the management of customer and network relationships is able to evaluate and apply the recent research results when managing customer relationships and developing business concepts is able to operate succesfully in different kind of customer or stakeholder relationships management and development positions

Content

Contents: developments of customer relationships management thinking and the theoretical discussion different stages of customer relationships and the methods and tools to maintain and develop customer relationships different types of networks and network relationships and the problematics related to managing them