Tieto- ja viestintäteknologia asiakas- ja verkostosuhteiden johtamisessa (5cr)

Objective

After completing this course the student is able to apply modern information and telecommunication technology (ICT) in the management of customer and stakeholder relationships is able to utilise Business Intelligence methods and tools when classifying and evaluating customer relationships is able to apply modern ICT technology in various kinds of customer interface situations and in marketing operations

Content

Core contents: application of information and telecommunication technology in customer relationships management the principles of the planning of Customer Relationships Management (CRM) systems Business Intelligence Systems Management the legislation concerning ICT based communication and customer relationships information gathering and exploitation