Emotions in Business and Social MediaLaajuus (5 cr)

Objective

After completing the course, the students can
- Understand the significance of emotions in social media discussions from the viewpoint of business
- Analyse interaction in social media
- Apply analysed information in business development

Content

- The consumer in social media
- The emotional relationship between the consumer and the brand
- A company as an object of emotions in social media (incl. brand romance, word of mouth, emotional intelligence, halo effect, groundwell)
- Sentiment tools and the IPA model for analysing emotions