Online marketing (5cr)
Course unit code: 3011064
General information
- Credits
- 5 cr
Objective
a Student
- understands how web can help marketing communication
- knows tools and programs used in communication and learns to design and build simple web pages
- can analyze online marketing and communication
- knows the regulation and copyright laws of online communication
- can act and cooperate with online communication professionals
Content
- internet, intranet and social media as tools of communication
- different means of visual communication
- tools for making home pages and image editing
- copyrights
- working with industry pros