Certification Studies in Inbound MarketingLaajuus (3 cr)
Course unit code: KH00BG90
General information
- Credits
- 3 cr
- Teaching language
- Finnish
- English
Objective
After completing the course the student
- understands the principles of inbound marketing
- can create inbound marketing campaigns
- achieves official HubSpot Inbound Marketing certification.
Content
Inbound marketing fundamentals
SEO
Content creation
Blogging and social media
Conversion
email marketing and closing