Creativity and Innovativeness (5cr)

Evaluation scale

H-5

Content scheduling

- Introduction to the course (week 7)- 1h (Nicolas Le Grand)
- Online Part -
Basics of Innovation Management / Product Development (weeks 9-10)
1. Introduction to innovation and R&D management
2. Sources of innovation and idea inception
3. Traditional Product Development
4. The role of financing and marketing in product development
5. Adoption of Innovation and Measuring Innovation
- Intensive Face to face week (Alberto Gonzalez) - Trends in Innovation Management / Team Project Work (week 11)
1. Monday - 6 hours
Introduction to the course
Discussion from Online course - Sources of Innovation and Idea Inception
The Five Discovery Skills
Trends in Innovation Management - Design Thinking
Team Activity
2.Tuesday - 5 hours
Discussion from Online Course - Measuring Innovation
Trends in Innovation Management - Sustainable, low-tech and BoP Innovations
Team Project Work
3.Wednesday - 5 hours
Discussion from Online Course - Traditional Product Development Problems
Trends in Innovation Management - Lean Startup / Agile Development
Team Project Work
4.Thursday - 5 hours
Discussion from Online Course - The role of marketing and finance in NPD
Trends in Innovation Management - Business Model Innovation and Value Propositions
Team Project Work
5.Friday - 6 hours
Discussion from Online Course - Radical VS Incremental Innovations
Trends in Innovation Management - Democratizing Innovation
Team Project Work
Team Presentations
Post Face-to-Face / Wrap-up Individual Assignment
Using some of the concepts learned in the course in a real company.

Objective

Having completed the course, the student
- is able to apply creativity and innovation tools in marketing context
- can use different sources of innovation (internal and external) to detect and exploit opportunities
- can analyze and describe how innovative firms are changing business reality
- is able to explain the importance of product/service development and the people and factors involved in the development work.

Content

Creativity tools and idea management
Innovativeness and product /service development
Sources of innovation and innovativeness
Success and diffusion of innovations
Open innovation

Materials

Course books:
Trott, P. 2011. Innovation Management and New Product Development. 648 pages. Prentice Hall; 5th edition. ISBN 0273736566.
Stickdorn, M & Schneider, J. 2012. This is service design thinking. 384 pages. Wiley; 1st Edition. ISBN 978-1118156308.
Additional Books:
Peters T. et al. 2001. The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm: Success Through Innovation the IDEO Way. 320 pages. HarperCollins Business. ISBN 000710281X
Avatar, M. 2013. Everyone is Creative. Kiosk Publishing. 256 pages. ISBN 978-0953107339
Johnson, S. 2011. Where good ideas come from? The Natural History of Innovation. Riverhead Trade. 336 pages. ISBN 1594485380.
Frog Design. 2013. Collective action toolkit. Frog Design. 72 pages.
Taleb, N. N. 2013. Antifragile: Things that Gain from Disorder. Penguin. 544 pages. ISBN-13: 978-0141038223
Christensen, Clayton. 2011. The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business. HarperBusiness. p.336. ISBN0062060244.
Rehn, Alf. 2011. Dangerous Ideas: When Provocative Thinking Becomes Your Most Valuable Asset. Marshall Cavendish. 189 pages. ISBN 9814328049
Ries, E. 2011.The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Business. 336 pages. ISBN0307887898.
Klein, N. 1999. No Logo: Taking Aim at the Brand Bullies. 490 pages. Knopf Canada, Picador. ISBN 0312203438
Osterwalder, A. & Pigneur, Y. 2010. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. 288 pages. John Wiley & Sons. ISBN0470876417.
Curedale, R. 2013. design thinking. process and methods manual.383 pages. Design Community College, Inc. ISBN: 0988236249
Verganti, R. 2009. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean. Harvard Business Press. 288 pages. ISBN1422124827.
Enninga, T. et al. 2013. Service Design Insights from nine case studies. HU University of Applied Sciences Utrecht - ISBN/EAN: 978-90-815602-6-9
Brown, T. 2009. Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation. 272 pages. HarperBusiness. ISBN 978-0061766084.
Branson, R. 1998. Losing My Virginity: The Autobiography. 624 pages. Virgin Books. ISBN0753513005
Spencer, J. 1998. Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in Your Life. 96 pages. G. P. Putnam's Sons. ISBN 0399144463
Malhotra, D. 2011. I Moved Your Cheese: For Those Who Refuse to Live as Mice in Someone Else's Maze (BK Business). 120 pages. Berrett-Koehler Publishers. ISBN1609940652.
Chesbrough, H. 2003. Open Innovation: The New Imperative for Creating and Profiting from Technology. 272 pages. Harvard Business School Press. ISBN1578518377.
Anderson, R. 2009. Confessions of a Radical Industrialist: Profits, People, Purpose--Doing Business by Respecting the Earth. 301 pages. St. Martin's Press. ISBN0312543492
Maddy, M. 2004. Learning to Love Africa: My Journey from Africa to Harvard Business School and Back. 368 pages. HarperCollins Publishers. ISBN0066211107

Teaching methods

Online Learning
Lectures
Team work
Individual assignments

Pedagogic approaches and sustainable development

Innovation Pedagogy

Student workload

The course implementation plan will be presented by Nicolas Le Grand on week 7.
The course starts with an online implementation that lasts for 2 weeks (weeks 9 and 10).
An intensive face to face week is held on week 11 by Alberto Gonzalez.
Contact lectures, workshops and preparation for classes: 40h.
Self-study and online assignments: 60h
Group work: 30h.

Evaluation methods and criteria

Grading – Up to 30 points
Individual Assignments in Online course (0-1-2 points per each of the 5 assignments) – Minimum of 5
Fail (0 points)
Satisfactory – Meeting the minimum requirements (1 point)
Excellent (2 points)
Individual Final Assignment (0-5 points)
Fail (0 points)
Satisfactory – Meeting the minimum requirements (1-2 points)
Very good (3-4 points)
Excellent (5 points)
Team Project Work
Fail (0 points)
Satisfactory – Meeting the minimum requirements (5 points)
Very good (6-8 points)
Excellent (9-10 points)
Personal performance (0-5 points)
Fail (0 points)
Satisfactory – Meeting the minimum requirements (1-2 points)
Very good (3-4 points)
Excellent (5 points)

Failed (0)

The student has demonstrated very limited knowledge and understanding of the main areas of the course. The student shows difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates very little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Several parts of the text are unclear.

Assessment criteria, satisfactory (1-2)

The student has demonstrated limited knowledge and understanding of the main areas of the course. The student shows some difficulties in applying his/her knowledge and understanding of the course content. The student demonstrates little ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student has difficulties in communicating his/her ideas to others. Some parts of the text are unclear

Assessment criteria, good (3-4)

The student has demonstrated good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate his/her ideas to others. Important parts of the text are clear and well written.

Assessment criteria, excellent (5)

The student has demonstrated very good knowledge and understanding of the main areas of the course. The student shows s/he can apply his/her knowledge and understanding of the course content. The student demonstrates very good ability to gather and interpret relevant data to inform judgments that include reflection about what is asked for the assignments. The student is able to communicate clearly his/her ideas to others in a professional way. Most of the text is clear and well written.