International Marketing (5 cr)
Code: 3041014-1006
General information
- Timing
- 01.01.2017 - 31.07.2017
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 3 cr
- Virtual portion
- 2 cr
- RDI portion
- 2 cr
- Mode of delivery
- Blended learning
- Unit
- Engineering and Business
- Campus
- Kupittaa Campus
- Teaching languages
- English
- Seats
- 50 - 100
- Degree programmes
- Degree Programme in Business
- Teachers
- Juhana Lounela
- Course
- 3041014
No reservations found for realization 3041014-1006!
Evaluation scale
H-5
Objective
The student: has insight into the environment, process and operations of international market expansion knows the foundations on which the decisions concerning market entry strategies are made can implement marketing strategies into practise
Content
Contents: decisions of whether to internationalize, how to internationalize and the factors influencing these decisions decising which markets to enter market entry strategies designing the global marketing programme