Customer-Oriented Business, Marketing and Entrepreneurship (5 cr)

realization.id

22804

realization.code

KH00BS75-3003

realization.startDate

01.08.2121

realization.endDate

27.12.2121

realization.enrollmentStart

02.07.2121

realization.enrollmentEnd

30.09.2121

realization.currentStatus

PUBLISHED

Teaching language

fi

realization.name

Customer-Oriented Business, Marketing and Entrepreneurship

Content

Business environment
Marketing
Business planning
Entrepreneurship

Further information

-

Further information

-

Objective

The student can describe the requirements for a successful business. The student can communicate goals of a business to various interest groups of a business. The student is able to establish a marketing plan to reach customers. The student can describe a business idea.

Evaluation methods and criteria

Evidence from action. Assignments. Detailed instructions at the first lecture. Compulsory participation at the first lecture.

Exam schedules

Evidence from action. No exams. The course is accomplished by returning valid assignments on time and being active during the lectures. No up-grading possibility. Do your best effort at once, the only way to up-grade is to come to the course again.

Completion alternatives

No optional versions.

Evaluation scale

H-5

Student workload

Assignments, lectures and reading and studying by oneself. Ca. 135 hours of work ( 5 ects).

Teaching methods

Innovation pedagogy, PBL, Learning by doing.

Materials

Informed at the beginning of the study unit.

realization.grade0Description

The student has not been active in group work and has not been present in the lectures. There are fundamental flaws in know-how, activity and assignments. Or deadlines are missed.

realization.grade1Description

The student is able to use business terms and theories when she/he is explaining his/her findings and observations. Can describe, classify and list. The output describes the phenomena, but does not contain deliberation or insights. The use of tools is limited. Amount of references narrow.

realization.grade3Description

The student understands the big picture and uses theories to describe it. Shows ability to apply some basic principles and is able to make combinations. Uses acquired materials. The usage of tools is wide and the amount of references as well. Presentation of high quality. Self and peer feedback is constructive, analytical and reflective ( if used).

realization.grade5Description

Even better and more high quality results than in the grade 3 and 4.

International connections

Learning by doing, Action learning, teamwork, innovation pedagogy, dialogue and inquiry learning

Content scheduling

Kurssilla käsitellään perusasioita liittyen markkinointiin, asiakaslähtöinen yritystoimintaan ja yrittäjyyteen. Opiskellan eri työkaluja ja teorioita sekä aihepiiriin keskeisiä käistteitä.

realization.isTypeOther

boolean

realization.composite

boolean

realization.minSeats

10

realization.maxSeats

40

Number of ECTS credits allocated

5

Virtual portion

5

RDI portion

2

realization.minCredits

5

realization.maxCredits

5

courseUnit.toTranslate

boolean

courseUnit.languageValidated

boolean

courseUnit.toContentValidation

boolean

courseUnit.contentValidated

boolean

courseUnit.learningUnitId

14949

courseUnit.type

COURSE_UNIT

courseUnit.state

ACTIVE

courseUnit.levelId

14949

courseUnit.learningUnitGroupCode

14949

courseUnit.educationPay

boolean

courseUnit.minOptionalityCredits

5

courseUnit.maxOptionalityCredits

5

courseUnit.modifiedBy

22288

courseUnit.organization

peppi

courseUnit.thesisBelongs

boolean