The Means and Objectives of Communication (5 cr)
Code: KU00BT14-3003
General information
Enrollment
02.12.2021 - 17.03.2022
Timing
01.01.2022 - 30.10.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Arts Academy
Teaching languages
- Finnish
Seats
0 - 22
Degree programmes
- Degree Programme in Media Arts
Teachers
- Timo Närä
Teacher in charge
Timo Närä
Content
The course introduces you to how the reputation, profile and image of companies and communities are built. The key is to understand the role of different affiliates and target groups and to be able to produce meaningful stories for different audiences. The course deals with content planning and conceptualization and introduces students to crisis communication, the basics of communication design and measurement of communication.
Evaluation scale
H-5