Basics of Marketing (5 cr)
Code: KU00BZ01-3002
General information
Enrollment
29.08.2022 - 04.09.2022
Timing
06.09.2022 - 01.12.2022
Number of ECTS credits allocated
5 op
Virtual portion
1 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Arts Academy
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
15 - 22
Degree programmes
- Degree Programme in Media Arts
Teachers
- Minna Teittinen
Teacher in charge
Minna Teittinen
Groups
-
PMEDIS22masu
Objective
After completing the course, the student has the competence to:
- describe the starting points and areas of marketing thinking
- describe the key concepts, practices and means of marketing
- Define the importance of marketing and the role of your business in your field
- Define the design elements and meaning of customer-oriented marketing
Content
.
Evaluation scale
H-5