Customer-Oriented Business, Marketing and Entrepreneurship (5 cr)
Code: KH00BS75-3007
General information
Enrollment
02.07.2022 - 16.09.2022
Timing
01.08.2022 - 21.12.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Campus
Location-independent
Teaching languages
- Finnish
Degree programmes
- Degree Programme in Business Logistics
Teachers
- Annamari Heikkilä
Groups
-
PLILOS22BPLILOS22B
-
PLILOS22APLILOS22A
Objective
The student can describe the requirements for a successful business. The student can communicate goals of a business to various interest groups of a business. The student is able to establish a marketing plan to reach customers. The student can describe a business idea.
Content
Business environment
Marketing
Business planning
Entrepreneurship
Evaluation scale
H-5