Marketing-mix (5cr)
Code: 3011422-1002
General information
- Timing
- 01.01.2017 - 31.07.2017
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 4 cr
- Virtual portion
- 1 cr
- Mode of delivery
- Blended learning
- Unit
- Engineering and Business
- Campus
- Kupittaa Campus
- Teaching languages
- Finnish
- Seats
- 21 - 40
- Degree programmes
- Degree Programme in Business
- Teachers
- Maija Nolvi
- Course
- 3011422
Unfortunately, no reservations were found for the realization Marketing-mix 3011422-1002. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
H-5
Objective
After completion of the study unit the student is able torecognize market opportunitieschoose and utilize the different elements of the marketing-mix in a profitable and goal-oriented mannerevaluate, plan and apply marketing communication for different needs
Content
marketbased marketing-mixmultichannel marketing communicationcost-effective marketing