Brandbuilding and Brand Management (5cr)
Code: 3011425-1003
General information
- Timing
- 01.08.2017 - 31.12.2017
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Campus
- Kupittaa Campus
- Teaching languages
- English
- Seats
- 20 - 40
- Degree programmes
- Degree Programme in Business
- Teachers
- Arto Manninen
- Course
- 3011425
Unfortunately, no reservations were found for the realization Brandbuilding and Brand Management 3011425-1003. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
H-5
Objective
After completion of the study unit the student is able tohow different forms of communication create an impact on product and company levelname factors affecting the emergence of product image (brand)apply brandbuilding in different contexts
Content
the role of beliefs and the image of the productthe components of the brand and brandbuilding.