Emerging Markets (5 cr)

Evaluation scale

H-5

Content scheduling

key concepts of emerging economies/markets; comparative views of different emerging and pre-emerging economies
significance and intensity of the specific characteristics of different economies and different markets
key issues to be considered when planning business into different emerging markets
An Introduction to EM
EM Potential and Specific Markets: India
SAARC and its impact
Potential partner selection framework
Specific Markets: China
Specific Markets: Brazil
Specific Markets: Russia
Case Presentation
Final Exam

Objective

After completing this course the studentis able to evaluate country attractiveness and suitability of emerging markets.is able to conduct a prefeasibility study report for a company before internationalizationwill have good knowledge about BRIC counties and multilateral regional agreementsis able to provide an overview about the business practices in the emerging marketsunderstands the meaning andimpact ofthe geographical and cultural dynamics of different regionsIs able to construct a framework for doing business in emerging markets

Content

key concepts of emerging economies/markets; comparative views of different emerging and pre-emerging economiessignificance and intensity of the specific characteristics of different economies and different marketskey issues to be considered when planning business into differentemerging markets

Materials

All the materials will be uploaded in Optima

Teaching methods

Lecture, case studies, workshops and applied research project

Exam schedules

Exam will be held in April

Pedagogic approaches and sustainable development

Inno-peda

Completion alternatives

None

Student workload

Lectures >75% of class attendance is required 10%
Group Project (Report plus Presentation) 40%
Written Exam 50%
You must get 50% in the final exam to pass this course
Attendance(minimum 90% class participation, class contribution) = 1pts
Group assignment and presentation 2 pts(4+1) = 5pts

Evaluation methods and criteria

Final Exam (86% >=4pts, 85-70% = 3pts, 69-55% =2 pts,
54-45%= 1pts, less than 44 =0)
= 4 pts
_____
10 pts
9pts>=5, 8pts=4, 7pts=3, 6pts=2, 5pts=1,4pts and below=0

Assessment criteria, satisfactory (1-2)

The student has gained practical knowledge about the BRIC economies, can present key issues establishing the Business in BRIC.

Assessment criteria, good (3-4)

The student is able to use the concepts, formulate a Market entry strategies outline potential partners.

Assessment criteria, excellent (5)

The student can adress key opportunities and problems within each BRIC. He/she is able to debate, and moderate perspectives in global thinking, as well as making recommendations for improvement on a best methods of SME's to enter each of the BRIC or Emerging Markets.