Basics of Marketing (5 cr)
Code: KU00BZ01-3003
General information
Enrollment
01.08.2023 - 01.09.2023
Timing
06.09.2023 - 01.12.2023
Number of ECTS credits allocated
5 op
Virtual portion
1 op
Mode of delivery
80 % Contact teaching, 20 % Distance learning
Unit
Arts Academy
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
15 - 22
Degree programmes
- Degree Programme in Media Arts
Teachers
- Minna Teittinen
Teacher in charge
Minna Teittinen
Groups
-
PMEDIS23masu
-
PMEDIS23tupr
Objective
After completing the course, the student has the competence to:
- describe the starting points and areas of marketing thinking
- describe the key concepts, practices and means of marketing
- Define the importance of marketing and the role of your business in your field
- Define the design elements and meaning of customer-oriented marketing
Content
.
Evaluation scale
H-5