Marketing communication (2cr)
Code: 3101178-1001
General information
- Timing
- 01.01.2015 - 31.07.2015
- Implementation has ended.
- Number of ECTS credits allocated
- 2 cr
- Local portion
- 2 cr
- RDI portion
- 1 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Teaching languages
- English
- Seats
- 10 - 40
- Degree programmes
- Degree Programme in Professional Sales
- Teachers
- Anne Leinovaara-Matomäki
- Course
- 3101178
Unfortunately, no reservations were found for the realization Marketing communication 3101178-1001. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
H-5
Objective
The students learn to understand the concept of marketing communications as a whole and the most common tools of marketing communication especially from the view of sales. She/he understands use of integrated marketing communications in the framework of creating, maintaining and developing successful customer relationships.
Content
Role and the most common tools of marketing communication