Study Guide

Objective

After completing the course, the students will be able to
• Analyse and select creative ideas to be developed into concepts
• Compare and select the different goals, methods and processes of concept and marketing design.
• Create marketing oriented concepts for different kinds of products and services
• Evaluate the objectives, brands, briefing and overall marketing direction of an organisation in creating concepts
• Communicate appropriately about the concept and marketing design process and outcomes to relevant stakeholders

Content

• Concept planning elements and process
• Idea initialisation, concept design process, concept building with different types of tools
• Concept communication and presentation
• Benchmarking and market, organisation and framework analysis

Materials

the materials on itslearning

Teaching methods

Itslearning environment: materials, assignments and online lectures

International connections

online lectures, learning assignments, group work

Completion alternatives

Discuss with the teacher

Student workload

Learning Assignment 1: Literature Review
Learning Assignment 2: Developing, testing and evaluating your concept
Learning Assignment 3: Concept Presentation on 24.4. or 8.5.

Content scheduling

TIMETABLE – Online Meetings

March 13th at 4:00-6:00 Concept Planning: From Ideas to Concepts
March 27th at 4:00-6:00 Design Processes and Tools
April 3rd at 4:00-6:00 Group Working: Benchmarking and Strategy Views
April 24th at 4:00-6:00 Concept Presentations – part 1, Feedback & Discussion
May 8th at 4:00-6:00 Concept Presentations – part 2, Feedback & Discussion

Itslearning will be open and ready on March 13th.

Evaluation scale

Hyväksytty/Hylätty

Assessment methods and criteria

Under evaluation: learning assignments
The evaluation is based on YCDM-evaluation principals.