Visual communication (8 cr)
Code: TE00BR18-3009
General information
Enrollment
05.08.2023 - 04.09.2023
Timing
04.09.2023 - 12.01.2024
Number of ECTS credits allocated
8 op
Virtual portion
5 op
Mode of delivery
38 % Contact teaching, 62 % Distance learning
Unit
Engineering and Business
Campus
Kupittaa Campus
Teaching languages
- Finnish
Seats
1 - 25
Degree programmes
- Design Plugin - Diploma of Higher Education in Design
Teachers
- Mervi Vuolas
Teacher in charge
Mervi Vuolas
Groups
-
DMUOTS23
- 01.12.2023 08:30 - 11:00, Visuaalinen kommunikointi TE00BR18-3009
- 04.12.2023 17:00 - 20:00, Visuaalinen kommunikointi TE00BR18-3009
- 05.12.2023 17:00 - 20:00, Visuaalinen kommunikointi TE00BR18-3009
- 12.12.2023 17:00 - 20:00, Visuaalinen kommunikointi TE00BR18-3009
- 14.12.2023 17:00 - 20:00, Visuaalinen kommunikointi TE00BR18-3009
- 12.01.2024 12:00 - 15:00, Visuaalinen kommunikointi TE00BR18-3009
Objective
- Student understands the meaning and possibilities of visual thinking and communication in design.
- Student can observe, use and analyze shapes, spaces, colors, lighting and the visual compositions of them.
- Student can apply hand drawing methods for observation documentation and communication
Content
Study module includes the following parts:
- Designerly observation
- Hand drawing methods and tools
Materials
Alan Pipes: Drawing for Designers, 2007
Betty Edwards: Drawing on the right side of the brain, 1999
Josef Albers: Interaction of colors
Harald Arnkil: Colors in the visual world, 2013
Harald Arnkil (ed.): Color and light – Concepts and confusions, 2015: https://shop.aalto.fi/media/filer_public/b3/d1/b3d15b01-7252-466b-bcaa-f277deb099c8/colourandlight_2nd_edition_1.pdf
Simon Seivewright: Research and Design, 2007
Randy Krum: Cool infographics: Effective Communication with Data Visualization and Design, 2013 eBook
Yuk M, Diamond S: Data Visualization for Dummies, 2014 eBook
Teaching methods
Learning by doing, Hands-on, Blended learning
Exam schedules
No exams, but approved assignments. Late returns will lower your rating.
International connections
Innovation pedagogy
Completion alternatives
-
Student workload
1 ects = 27 h Student´s work
8 ects = 216 h Student´s work
Content scheduling
The student understands the importance of visual thinking and communication in design. The student is able to observe, use and evaluate shapes, colors and their relationships.
Information Design
- Observation and hand drawing, Croquis
- Color perception
- Composition and modularity
- Mood board working and Concept presentation
- Data visualization
Evaluation scale
H-5
Assessment methods and criteria
Exercises and active participation and responsibility.
Late exercises and absences will lower your grade.
Assessment criteria, satisfactory (1-2)
Exercises have been done, but there are shortcomings.
Assessment criteria, good (3-4)
The assignments have been carefully done and the participation has been active and responsible.
Assessment criteria, excellent (5)
The assignments have been done very carefully, the participation has been very active and the student has taken a strong responsibility for his/her learning.