Business and Marketing (5 cr)
Code: TE00CN83-3003
General information
Enrollment
02.12.2023 - 31.12.2023
Timing
01.01.2024 - 26.05.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Engineering and Business
Teaching languages
- English
Degree programmes
- Degree Programme in Industrial Management and Engineering
Objective
The student can describe the requirements for a successful business. The student can communicate goals of a business to various interest groups of a business. The student is able to establish a marketing plan to reach customers. The student can describe a business idea.
Content
Business environment
Business planning
Business operations
Entrepreneurship
Marketing and marketing tools
Sales
Evaluation scale
H-5