Study Guide

Objective

After completing the course the student
-understand the principles of consumer protection and the importance of regulation.
-understands the rules of distance selling and the right of withdrawal.
-can apply the principles of responsible marketing.
-knows how to use standard terms and conditions.
-knows how to use and draft standard terms and conditions.
-can identify target groups and target marketing.
-knowledge of the guidelines of the Competition and Consumer Authority
-understands the importance of visual communication and can apply it.

Materials

Materials provided by the educator on ItsLearning

Teaching methods

Lectures, exercises, and independent study

Exam schedules

None.

International connections

Learning by doing, flipped learning, innovation pedagogy
The course takes into account the principles of sustainable development from an economic, environmental and social perspective, thus promoting responsible and sustainable business practices.

Completion alternatives

The course can also be attended entirely by distance learning if the student has the necessary equipment.

Student workload

The total workload for students is 135 hours, of which 53 hours are lectures and practical exercises and 85 hours are independent work, both individually and in groups.

Preliminary assignment(s) (pass/fail)
Hourly assignments, (pass/fail)
Campaign plan group/individual work 1-5, 50% of the course grade
Learning diary 1-5, 50 % of the course grade

Content scheduling

Consumer protection
Distance selling rules and right of withdrawal
Principles of Responsible Marketing
Use of standard terms and conditions in business
Semiotics for effective communication
Target group identification and marketing
Guidance from the Competition and Consumer Authority
Visual communication.

3.11.2024 16.30 - 18.00 online
15.11.2024 16.30 - 20.30 online/ local meeting at the TAI school building
16.11.2024 09.00 - 16.00 online/ local meeting TAI school building
17.11.2024 08.00 - 14.00 online/ local meeting at the TAI school building
27.11.2024 16.30 - 18.00 online

Further information

ItsLearning

Evaluation scale

H-5

Assessment methods and criteria

Preliminary task(s) (pass/fail)
Class assignments, (pass/fail)
Campaign plan group work/individual assignment 1-5, 50% of the course grade
Learning diary 1-5, 50% of the course grade

In addition to the knowledge base, the evaluation of the report will focus on the knowledge of academic conventions (such as writing style and tone, text structure, correct citation technique including in-text references and bibliography), depth of coverage.

Assessment criteria, fail (0)

The tasks have not been returned successfully.

Assessment criteria, satisfactory (1-2)

Practice
- plans and carries out work independently
- works cooperatively and constructively in interaction situations
- copes independently with common problem-solving situations
- uses and applies the information required for the job in a versatile and well-founded manner
- identifies his/her strengths and areas for improvement

Reporting
A comprehensive review of relevant information and justification of choices (shared and own material choices)
Understanding and applying the subject matter in a variety of ways.
Clear and logical presentation of selected issues, conclusions and own reflection. Applying theory to practice and giving practical examples.
->Learning diary demonstrates some critical thinking and activity

Assessment criteria, good (3-4)

Practice

- plans and carries out work independently
- works cooperatively and constructively in interaction situations
- copes independently with routine problem-solving situations
- uses and applies the knowledge required for the job in a versatile and well-founded manner
- identifies own strengths and areas for development

Reporting
A comprehensive review of relevant information and justification of choices (shared and own material choices)
Understanding and applying the subject matter in a variety of ways.
Clear and logical presentation of selected issues, conclusions and own reflection. Applying theory to practice and giving practical examples.
->Learning diary demonstrates strong critical thinking and activity

Assessment criteria, excellent (5)

Practice
- plan and carry out work independently, taking into account other actors
- works cooperatively and constructively in challenging interaction situations
- applies the knowledge required for the job in problem-solving situations in a versatile and critical manner
- makes well-founded proposals for development in the context of the work and the environment in which own works
- understands the importance of their work as part of a broader context

Reporting
An extensive and comprehensive review of relevant information and justification of choices (shared and own material choices).
Understanding and comprehensive and critical application of the issues:
Clear and logical presentation of the main points, rich reasoning and own reflection. A sound application of theory to practice and a clear demonstration of practical examples.
-> The Learning Diary demonstrates excellent, strong critical thinking and activity