Creating a Podcast (5 cr)

Evaluation scale

H-5

Content scheduling

Podcast concepting and research
Researching podcast themes
Researching audiences
Researching niche opportunities
Researching formats - Interviews, music, discussion, reporting?
Researching how using AI can help with the concept

Objective

By the end of the course students will have the knowledge to:
• Create a podcast concept
• Understand how to brand a podcast
• Assess and chooses recording equipment
• Script, record, and edit a podcast
• Understand the different distribution channels and assess their strengths and weaknesses
• Know how to market and promote a podcast
• Understand IPR and know where to access royalty free music

Content

Podcast concept and research
Branding
Scripting
Recording
Audio editing
Distribution
Transcription
Marketing
IPR

Materials

Teacher supplied material as required

Teaching methods

Interactive classroom lectures and group work. Students will work in self-assigned groups drawing from research and their own ideas, opinions and experiences.

Exam schedules

There is no exam for this course

International connections

Students will learn the process of podcast creation from initial concept through to recording and editing a finished 20 minute podcast episode. The course will include:
Developing a podcast concept
Creating a brand - including name and logo
Scripting
Transcription - AI as a help
Distribution channels
Recording - equipment, room requirements
Audio editing
Marketing
IPR

Completion alternatives

None

Student workload

Classroom activities: 30 h
Group work: 20 h

Further information

This course is for anyone with an interest in starting a podcast. It is practical with a strong emphasis on learning by doing. By the end of the course each group will have a fully defined podcast concept, a clear brand outline, a marketing roadmap and one ready to publish podcast episode in the bag. Although the language of instruction is English your podcast can be recorded in your language of preference.