Study Guide

Objective

1. Understand the significance of LinkedIn in the Finnish job market.
2. Develop a basic understanding of professional identity and personal branding.
3. Learn key strategies for optimizing LinkedIn profiles efficiently.
4. Gain insights into crafting compelling content and engaging with professional networks.
5. Implement learned strategies to improve profile ranking and attract opportunities.

Content

This course offers a condensed yet comprehensive overview of creating and optimizing LinkedIn profiles tailored to the Finnish job market. In 1.5 hours, students will gain practical insights and strategies to enhance their professional presence on LinkedIn, improve visibility to potential recruiters, and build a personal brand.

Materials

Power point presentation will be shared with the students.

Teaching methods

Webinar and individual tasks.

Exam schedules

-

Completion alternatives

-

Student workload

Webinar + individual tasks will require about 27 hours.
Here's a breakdown of 13 practical exercises students can do to improve their LinkedIn profile:
Profile Picture Perfection: Take a professional-looking profile picture that represents your personal brand well.
Compelling Headline Crafting: Write a catchy headline that showcases your expertise and interests.
About Section Refinement: Craft a captivating summary that highlights your unique skills, experiences, and aspirations.
Experience Section Enhancement: Update your work and academic experiences with detailed descriptions and achievements.
Skill Endorsements and Recommendations: Request endorsements for your skills and seek recommendations from professors, colleagues, or supervisors.
Keyword Optimization: Research and integrate relevant keywords into your profile to increase visibility in searches.
Custom URL Creation: Personalize your LinkedIn URL to make it easier to share and remember.
Education and Certification Updates: Ensure your education and certifications are up-to-date and accurately listed.
Portfolio and Projects Showcase: Add links or documents showcasing your projects, research papers, or presentations.
Connect with Classmates and Alumni: Connect with classmates and alumni to expand your network and explore potential opportunities.
Follow Influencers and Companies: Follow industry influencers and companies to stay updated on trends and insights.
Content Sharing: Share relevant articles, news, or insights related to your field to establish yourself as a thought leader.
Endorse and Recommend Connections: Endorse skills or recommend connections to strengthen your professional relationships.

Content scheduling

Unlock the power of LinkedIn with our comprehensive workshop designed exclusively for students at Turku University of Applied Sciences. In just 1.5 hours, you'll gain invaluable insights and practical skills to leverage LinkedIn effectively for your academic and professional journey.
This course covers everything from optimizing your profile to networking strategies tailored to students. Learn how to craft a compelling profile that showcases your skills, experiences, and aspirations. Discover the secrets to building a professional network that opens doors to exciting opportunities, whether it's internships, job placements, or collaborations.
Through hands-on exercises and real-world examples, you'll learn how to engage with LinkedIn's features to stand out in a crowded digital landscape.

27.5.24 14.00-15.30 Webinar (Lucia Vuillermin). JOIN: https://turkuamk.zoom.us/j/65143373081


The students implement their LinkedIn profile (fill out all the sessions of LinkedIn, find the related keywords, develop personal branding and develop a context strategy, expand the network, ask for recommendations and publish them). The students return the link to their LinkedIn profile latest 10th June 2024. It will be checked during the course.

Further information

E-mail, Itslearning.

Evaluation scale

H-5

Assessment methods and criteria

Passed/ not passed.
In order to pass, the student should participate in the Webinar (or watch the recording) and to do the required tasks on timely manner (latest 10.6.2024).

Assessment criteria, fail (0)

The student does not participate in the Webinar and do not the required tasks in time (10.6.2024).