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The Means and Objectives of Communication (5 cr)

Code: KU00BT14-3009

General information


Enrollment

02.12.2024 - 31.12.2024

Timing

23.01.2025 - 23.03.2025

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Arts Academy

Teaching languages

  • Finnish

Seats

0 - 30

Degree programmes

  • Degree Programme in Media Management

Teachers

  • Taru Lehtinen

Teacher in charge

Taru Lehtinen

Groups

  • MMEDTK25V
  • 23.01.2025 16:00 - 18:00, Viestinnän keinot ja tavoitteet KU00BT14-3009
  • 27.02.2025 16:00 - 18:00, Viestinnän keinot ja tavoitteet KU00BT14-3009
  • 13.03.2025 16:00 - 18:00, Viestinnän keinot ja tavoitteet KU00BT14-3009
  • 20.03.2025 16:00 - 18:00, Viestinnän keinot ja tavoitteet KU00BT14-3009

Content

The course introduces you to how the reputation, profile and image of companies and communities are built. The key is to understand the role of different affiliates and target groups and to be able to produce meaningful stories for different audiences. The course deals with content planning and conceptualization and introduces students to crisis communication, the basics of communication design and measurement of communication.

Evaluation scale

H-5