The Means and Objectives of Communication (5 cr)
Code: KU00BT14-3009
General information
Enrollment
02.12.2024 - 31.12.2024
Timing
23.01.2025 - 23.03.2025
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Arts Academy
Teaching languages
- Finnish
Seats
0 - 30
Degree programmes
- Degree Programme in Media Management
Teachers
- Taru Lehtinen
Teacher in charge
Taru Lehtinen
Groups
-
MMEDTK25V
- 23.01.2025 16:00 - 18:00, Viestinnän keinot ja tavoitteet KU00BT14-3009
- 27.02.2025 16:00 - 18:00, Viestinnän keinot ja tavoitteet KU00BT14-3009
- 13.03.2025 16:00 - 18:00, Viestinnän keinot ja tavoitteet KU00BT14-3009
- 20.03.2025 16:00 - 18:00, Viestinnän keinot ja tavoitteet KU00BT14-3009
Content
The course introduces you to how the reputation, profile and image of companies and communities are built. The key is to understand the role of different affiliates and target groups and to be able to produce meaningful stories for different audiences. The course deals with content planning and conceptualization and introduces students to crisis communication, the basics of communication design and measurement of communication.
Evaluation scale
H-5