Brand Management (5cr)
Code: KH00CV71-3001
General information
- Enrollment
- 02.12.2025 - 31.12.2025
- Registration for introductions has not started yet.
- Timing
- 05.01.2026 - 08.05.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Unit
- Entrepreneurship and Sales
- Campus
- Kupittaa Campus
- Teaching languages
- Finnish
- Seats
- 35 - 40
- Degree programmes
- Degree Programme in Business
- Teachers
- Anja Boxberg
- Course
- KH00CV71
Unfortunately, no reservations were found for the realization Brand Management KH00CV71-3001. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
H-5
Objective
Student
- is familiar with the key concepts of brand development and management
- understands the meaning and the role of brand in business environment
- understands the branding process and is able to apply it into practice
- is able to analyze different brands
- is able to incorporate responsibility in brand management
Content
- Key branding concepts and models
- Role of branding and brand management in business
- Branding 360° process