Digital Marketing and Sales (5cr)
Code: KH00CR37-3008
General information
- Enrollment
- 01.12.2025 - 08.01.2026
- Registration for introductions has not started yet.
- Timing
- 09.01.2026 - 05.03.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Unit
- Engineering and Business
- Campus
- Kupittaa Campus
- Teaching languages
- Finnish
- Degree programmes
- Degree Programme in Business
- Teachers
- Jaana Merikallio
- Course
- KH00CR37
Unfortunately, no reservations were found for the realization Digital Marketing and Sales KH00CR37-3008. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
H-5
Objective
Student
- understands key terminology and indicators in the field
- knows how to use digital marketing to develop the marketing and sales of a company and can apply what he/she has learned in practice.
- The student knows the importance of search engine optimization and knows how to plan measures to increase the number of website visitors and engagement
- knows the basics of web analytics.
Content
- Digital marketing terminology
- Smarketing thinking
- Google Analytics 4, basics
- Search engine optimization (SEO): website analysis and development suggestions
- a search ad campaign planning: targeting, pricing, copy