Development of tourism enterprises with business intelligence (5 cr)
Code: C-02472-CA00CL50-3003
General information
- Enrollment
- 22.04.2024 - 05.03.2025
- Registration for the implementation has ended.
- Timing
- 13.03.2025 - 30.04.2025
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Blended learning
- Institution
- Seinäjoki University of Applied Sciences, SeAMK Seinäjoki, Frami
- Teaching languages
- Finnish
- Seats
- 0 - 100
- Course
- C-02472-CA00CL50
Evaluation scale
1-5
Content scheduling
Theme 1. Knowledge Management in the Tourism Industry Theme 2. Strategic and Operational Management Theme 3. Data Derived Products and Experiences
Objective
The student is able to standardize different aspects of tourism service and can explain the importance of quality development in business. Student isable to analyze business information and use it to build a development plan for a case company. Students is able to apply one or more strategic management frameworks in practice. The student is able to create key performance indicators for the case project and and operating model for the case company.
Content
Quality management systems in tourism business Standardization and quality measurement of tourism services Strategic management frameworks in practice Performance indicators in tourism company
Teaching methods
Online teaching. Lectures, independent and working in groups. Study materials are in the Moodle.
Employer connections
The course has a mandate. A development plan is drawn up for the company as a group effort.
Student workload
27 h/ ECT = 135 h Lectures 9 h, individual and group assignments, independent study.
Evaluation methods and criteria
Evaluation of the development plan (assessment 1-5, disqualified) Peer feedback.