Introduction to Digital Marketing (1 cr)

Evaluation scale

Pass/Fail

Content scheduling

Content is divided into four different sections

Objective

This course gives an overview on modern digital marketing. During this course you will learn basics about digital marketing strategy, marketing automation and using different digital platforms for marketing purposes. After completing the course student • will have a basic overview on different areas of digital marketing • is able to describe what kind of topics to cover in digital marketing strategy • know how to set goals in digital marketing • have introductory level knowledge on digital platforms and automation • will know about measuring digital marketing

Content

• Introduction to digital marketing • How to make a digital marketing strategy? • How to set goals in digital marketing? • How to use different digital channels and platforms for digital marketing purposes? • How can you benefit from marketing automation and scheduling posts? • How do you measure digital marketing?

Location and time

1.8.2024-31.8.2025, independet, self-paced studying in Moodle

Materials

Online materials are listed in the course Moodle.

Teaching methods

Videos, reading materials and online materials

Employer connections

No special working life co-operation

Exam schedules

No spesific dates, exams or re-takes. The course needs to be completed on 31.8.2025 at the latest.

International connections

You can choose to do the course in English or in Finnish. You can choose the language in Moodle. We encourage international students with some Finnish skills that you can also do the course in Finnish.

Completion alternatives

No alternative ways to complete the course

Student workload

It should take around 24h to complete te course