Markkinointia käytännössä (verkko) (5 cr)
Code: C-02631-KUVI1-3003
General information
- Enrollment
- 02.12.2023 - 31.12.2023
- Registration for the implementation has ended.
- Timing
- 15.01.2024 - 31.05.2024
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Blended learning
- Institution
- HUMAK University of Applied Sciences
- Teaching languages
- Finnish
- Seats
- 0 - 50
- Course
- C-02631-KUVI1
Evaluation scale
0-5
Objective
Students - are familiar with the different channels of marketing and digital marketing and know how they are utilized - understand the characteristics, significance, possibilities and practices of marketing within their professional field - can draft a marketing plan and understand the cost structure of the measures - can plan and implement marketing - can draft a marketing plan and understand the cost structure of the measures
Methods of completion
Contact teaching Online teaching Project
Methods of completion
Osallistumalla opintojaksolle Opinnollistamalla Hankkeessa
Content
- basics of marketing: marketing channels, marketing planning, international marketing, ethics of marketing, digital marketing, social media marketing - marketing project
Materials
Kirjallisuus Artikkelit Blogit Videot Podcastit