Instagram as a Marketing Tool (5 cr)

Code: C-10065-TT00EU89-3155

General information

Enrollment: 21.10.2024 - 14.01.2025
Registration for the implementation has ended.

Timing: 21.10.2024 - 31.12.2026
Implementation is running.

Number of ECTS credits allocated: 5 cr

Local portion: 5 cr

Mode of delivery: Blended learning

Institution: Metropolia University of Applied Sciences, Karaportti 2

Teaching languages: English

Seats: 0 - 500

Course: C-10065-TT00EU89

No reservations found for realization C-10065-TT00EU89-3155!

Evaluation scale

Hyväksytty/Hylätty

Content scheduling

Up to Student her-/himself.

Objective

- What is Instagram and where it came from - Basic functionality - Instagram stories and IGTV - Mastering Hastags - Nonprofit, local markets, international markets - Content BluePrint - Daily actions checklist - Supporteam buildup - Copywrites - Engagement triggers - Contents & freebies - Direct sell in Instagram - User Generated contens, campaigns that has multiple steps - Advertising - Agency help & influencers

Content

The content of the course is divided into 19 lessons (tabs). After each lesson, there is a quiz that must be completed before the tab for the next lesson appears. You can continue to the next lesson by answering correctly at least 50% of the given quiz questions or you have tried to take the quiz twice.

Location and time

Online in Metropolia's Moodle environment.

Materials

N/A

Teaching methods

100% online (Self-Study) course which can be done in own pace. The content of the course is divided into 19 lessons (tabs). After each lesson, there is a quiz that must be completed before the tab for the next lesson appears. You can continue to the next lesson by answering correctly at least 50% of the given quiz questions or you have tried to take the quiz twice.

Employer connections

N/A

Exam schedules

Online.

Pedagogic approaches and sustainable development

N/A

Completion alternatives

N/A

Student workload