How to Improve your Marketing using ChatGPT (3 cr)
Code: C-10065-TT00GD78-3001
General information
- Enrollment
-
13.01.2025 - 31.12.2025
Registration for the implementation has begun.
- Timing
-
10.01.2025 - 31.12.2026
Implementation is running.
- Number of ECTS credits allocated
- 3 cr
- Local portion
- 3 cr
- Mode of delivery
- Blended learning
- Institution
- Metropolia University of Applied Sciences, Karaportti 2
- Teaching languages
- English
- Seats
- 0 - 500
- Course
- C-10065-TT00GD78
Evaluation scale
Hyväksytty/Hylätty
Content scheduling
Course can be done in own pace. So, the timetable is up to student her-/himself.
Objective
This course discusses the use of the ChatGPT artificial intelligence (AI) system for marketing support. At first, the basic concepts of artificial intelligence-based systems are reviewed at a general level. After that, we move on to describe the structure and operation of ChatGPT. The examples of use are selected from the field of marketing. In addition, the creation of images using artificial intelligence is discussed.
Content
1. Artificial Intelligence 2. Machine Learning 3. ChatGPT 4. Using ChatGPT 5. Creating images with DALL-E 6. ChatGPT in marketing
Location and time
Course is delivered via Metropolia's Viope environment and it can be done in own pace.
Materials
Online.
Teaching methods
100% online (Self-Study) course.
Employer connections
None.
Exam schedules
Online.
Completion alternatives
None.
Student workload
Course can be done in own pace. So, the timetable is up to student her-/himself.
Evaluation methods and criteria
After you have completed 80% of the exercises (Open & Quiz), please notify us by sending an email to viopesupport@metropolia.fi. Be sure to include a screenshot of your progress from the "My Corner" page, which is located on the left. In addition, please write a learning diary of 2-3 A4 pages and include it with your email.