Concept and marketing design (5cr)
Code: KU00BR41-3002
General information
- Enrollment
- 13.12.2021 - 21.02.2022
- Registration for the implementation has ended.
- Timing
- 16.02.2022 - 12.05.2022
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Distance learning
- Unit
- Arts Academy
- Campus
- Location-independent
- Teaching languages
- English
- Seats
- 10 - 20
- Degree programmes
- Master's Degree Programme in Creative Design Management
Unfortunately, no reservations were found for the realization Concept and marketing design KU00BR41-3002. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
Hyväksytty/Hylätty
Content scheduling
TIMETABLE – Online Meetings
Feb 16th at 4:00-6:00 Concept Planning: From Ideas to Concepts
March 9th at 4:00-6:00 Design Processes and Tools
March 16th at 4:00-6:00 Group Working, Benchmarking and Strategy Views
May 11th at 4:00-6:00 Concept Presentations – part 1, Feedback & Discussion
May 12th at 4:00-6:00 Concept Presentations – part 2, Feedback & Discussion
Itslearning will be open and ready on Feb 16th.
Objective
After completing the course, the students will be able to
• Analyse and select creative ideas to be developed into concepts
• Compare and select the different goals, methods and processes of concept and marketing design.
• Create marketing oriented concepts for different kinds of products and services
• Evaluate the objectives, brands, briefing and overall marketing direction of an organisation in creating concepts
• Communicate appropriately about the concept and marketing design process and outcomes to relevant stakeholders
Content
• Concept planning elements and process
• Idea initialisation, concept design process, concept building with different types of tools
• Concept communication and presentation
• Benchmarking and market, organisation and framework analysis
Materials
the materials on itslearning
Teaching methods
Itslearning environment: materials, assignments and online lectures
Pedagogic approaches and sustainable development
online lectures, learning assignments, group work
Evaluation methods and criteria
Under evaluation: learning assignments
The evaluation is based on YCDM-evaluation principals.