Multichannel Marketing (5 cr)

Evaluation scale

H-5

Content scheduling

Start of the online course 29th SEPT 2021 at 08.00. (100% online course 29.9.2021-7.11.2021)

The course is only for Master´s Students.
Prerequisites: Basic business studies.

Multichannel marketing has been gaining attention to its importance in both practice and research in the recent years. Multichannel marketing means the communication and delivery of products or services using two or more online- or traditional channels.

After completing the course, the student
- understands the principles for a profitable and customer-focused marketing activity within the chosen field of business
- can implement different marketing means in the chosen field of business and its forms of activity
- can create and set basic metrics for analyzing the effects of marketing functions

Content of study unit
- multichannel marketing
- marketing metrics
- marketing design

Objective

After completing the course, the student
- understands the principles for a profitable and customer-focused marketing activity within the chosen field of business
- can implement different marketing means in the chosen field of business and its forms of activity
- can create and set basic metrics for analyzing the effects of marketing functions

Content

- multichannel marketing
- marketing metrics
- marketing design

Materials

The course material will be seen in Itslearning environment.

Teaching methods

Working online
The student is assumed to be active in independent work and participation through both the assignments and the course discussions. The student also becomes familiar with the course material independently. All learning is organized online, there are no lectures. There is no exam in the course.

Exam schedules

There is no exam in the course.

Pedagogic approaches and sustainable development

Versatile virtual learning methods support the development of the student's skills to strengthen problem-solving and decision-making skills, analytical, critical and creative thinking, and enable flexible study paths.

Completion alternatives

An alternative approach will be discussed with the course instructor.

Student workload

The assignments, the evaluation goals for the assessments and the work load will be seen in Itslearning environment.

The assignments can be done in Finnish or English.

Evaluation methods and criteria

The scale 1-5.
More information about the evaluation will be seen in Itslearning environment.

Failed (0)

Failed 0
Quantity; the work is not completed and or;
Quality: the minimum content requirements are not met.
The selection and use of source material has been plagiarized.

Assessment criteria, satisfactory (1-2)

Acceptable
Research, thinking and communication are hardly acceptable.
Appear to grasp theory and have made a start in showing its applicability.

Assessment criteria, good (3-4)

Good
Research, thinking and communication are good.
General understanding of theory and applicability but work could be stronger.

Assessment criteria, excellent (5)

Outstanding
Mastery of theory and penetrating insights in real-life context.
Outstanding research, thinking and communication.

Qualifications

Basic business studies

Further information

The course is only for Master´s Students.
Prerequisites: Basic business studies.

Place for five (5) CampusOnline- students.