Visual Communication (8 cr)

Evaluation scale

H-5

Content scheduling

The student understands the importance of visual thinking and communication in design. The student is able to observe, use and evaluate shapes, colors, lighting and their relationships.

Objective

- Student understands the meaning and possibilities of visual thinking and communication in design.
- Student can observe, use and analyze shapes, spaces, colors, lighting and the visual compositions of them.
- Student can apply hand drawing methods for observation documentation and communication

Content

Study module includes the following parts:
- Designerly observation
- Hand drawing methods and tools

Materials

For example: Alan Pipes: Drawing for Designers, 2007

Teaching methods

Learning by doing, Hands-on, Blended learning

Exam schedules

No exams, but approved assignments.

Pedagogic approaches and sustainable development

Innovation pedagogy

Completion alternatives

-

Student workload

1 ects = 27 h Student´s work
8 ects = 216 h Student´s work

Evaluation methods and criteria

Exercises and active participation and responsibility.
Late exercises and absences will lower your grade.

Failed (0)

Exercises have not been done or have not been done in an approved manner.

Assessment criteria, satisfactory (1-2)

Exercises have been done, but there are shortcomings.

Assessment criteria, good (3-4)

The assignments have been carefully done and the participation has been active and responsible.

Assessment criteria, excellent (5)

The assignments have been done very carefully, the participation has been very active and the student has taken a strong responsibility for his/her learning.