Brand Management (5cr)
Course unit code: 3011657
General information
- Credits
- 5 cr
- Teaching language
- Finnish
- English
Objective
After completing the course the student is able to
- explain basic branding concepts
- explain factors that help to create differentiated brands
- apply brand building in different contexts.
Content
- branding 360° process
- components of branding in three different sectors
- brand architecture and brand portfolio
Qualifications
No special entry requirements