Brand Management (5 cr)
Code: 3011657-3016
General information
- Enrollment
- 01.06.2024 - 01.09.2024
- Registration for the implementation has ended.
- Timing
- 02.09.2024 - 31.12.2024
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Contact learning
- Unit
- Engineering and Business
- Campus
- Kupittaa Campus
- Teaching languages
- Finnish
- English
- Degree programmes
- Degree Programme in International Business
- Degree Programme in Business
- Teachers
- Arto Manninen
- Course
- 3011657
Realization has 13 reservations. Total duration of reservations is 30 h 0 min.
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Mon 02.09.2024 time 08:00 - 11:00 (3 h 0 min) |
Brand Management 3011657-3016 |
LEM_B143
Oppimistila muunto
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Mon 09.09.2024 time 11:00 - 14:00 (3 h 0 min) |
Brand Management 3011657-3016 |
LEM_B143
Oppimistila muunto
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Mon 16.09.2024 time 15:00 - 16:00 (1 h 0 min) |
Brand Management 3011657-3016 |
Teams
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Fri 27.09.2024 time 08:00 - 11:00 (3 h 0 min) |
Ryhmä A / Brand Management 3011657-3016 |
LEM_B163
Vellamo muunto
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Fri 27.09.2024 time 12:00 - 15:00 (3 h 0 min) |
Ryhmä B / Brand Management 3011657-3016 |
LEM_A308
Oppimistila BYOD
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Mon 30.09.2024 time 11:00 - 14:00 (3 h 0 min) |
Brand Management 3011657-3016 |
LEM_B143
Oppimistila muunto
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Mon 07.10.2024 time 15:00 - 16:00 (1 h 0 min) |
Brand Management 3011657-3016 |
Teams
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Mon 28.10.2024 time 15:00 - 16:00 (1 h 0 min) |
Brand Management 3011657-3016 |
Teams
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Fri 01.11.2024 time 08:00 - 11:00 (3 h 0 min) |
Ryhmä A / Brand Management 3011657-3016 |
LEM_A308
Oppimistila BYOD
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Fri 01.11.2024 time 13:00 - 16:00 (3 h 0 min) |
Ryhmä B / Brand Management 3011657-3016 |
LEM_A308
Oppimistila BYOD
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Mon 04.11.2024 time 12:00 - 14:00 (2 h 0 min) |
Brand Management 3011657-3016 |
LEM_A173_Lemminkäinen
Lemminkäinen
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Tue 26.11.2024 time 12:00 - 14:00 (2 h 0 min) |
Brand Management 3011657-3016 |
LEM_A306
Oppimistila BYOD
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Wed 04.12.2024 time 10:00 - 12:00 (2 h 0 min) |
Brand Management 3011657-3016 |
LEM_A306
Oppimistila BYOD
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Evaluation scale
H-5
Content scheduling
Brand management, Syys-Joulukuu 2024.
Objective
After completing the course the student is able to
- explain basic branding concepts
- explain factors that help to create differentiated brands
- apply brand building in different contexts.
Content
- branding 360° process
- components of branding in three different sectors
- brand architecture and brand portfolio
Materials
Reading of own choise regarding brand building (books, articles) either printed or on-line. Lecture materials. Goup work materials.
Teaching methods
Lectures, literature, assignments, group work.
Exam schedules
Re-take will be agreed separately.
Pedagogic approaches and sustainable development
Innovative pedagogy incl. field work outside classroom and presentations.
Completion alternatives
No alternative methods.
Student workload
Book reflection, two assignments, exam = 133 hrs = 5 credits.
Evaluation methods and criteria
Book reflection pass/fail
Group work pass/fail during the course.
Exam 0-5
Failed (0)
Student does not attend or shows poor activity during the course (reflection, group work). No knowldge of basics in the exam.
Assessment criteria, satisfactory (1-2)
Has returned book reflection, has attended group work and has Basic command of materials reuired to the exam.
Assessment criteria, good (3-4)
Has returned book reflection, has attended group work and has Good command of materials reuired to the exam
Assessment criteria, excellent (5)
Has returned book reflection, has attended group work and has Exellent command of materials reuired to the exam
Qualifications
No special entry requirements
Further information
Its-learning, e-mail.