Responsible Tourism and Wellness Business (5cr)

Objective

Upon completion of this course, the students will be able to:

• recall the main terminology in responsible business, risk management and foreshadowing
• relate to the importance of Corporate Social Responsibility in tourism, wellness, and leisure businesses
• analyze, plan, and implement responsible tourism and hospitality practices as well as related marketing communication

Content

• Introduction to responsible business operations
• Risk management and foreshadowing
• Communication of corporate social responsibility
• Application of responsible business dimensions at company and destination level