Study Guide

Objective

Upon completion of this course, the students will be able to:

• recall the main terminology in responsible business, risk management and foreshadowing
• relate to the importance of Corporate Social Responsibility in tourism, wellness, and leisure businesses
• analyze, plan, and implement responsible tourism and hospitality practices as well as related marketing communication

Content

• Introduction to responsible business operations
• Risk management and foreshadowing
• Communication of corporate social responsibility
• Application of responsible business dimensions at company and destination level

International connections

students study in small teams using:

Experiential learning, inquiry-based, case studies, collaborative, reflective, constructivism, and integrative

Student workload

student workload = 133hrs

Content scheduling

Upon completion of this course, the students will be able to:

• recall the main terminology in responsible business, risk management and foreshadowing
• relate to the importance of Corporate Social Responsibility in tourism, wellness, and leisure businesses
• analyze, plan, and implement responsible tourism and hospitality practices as well as related marketing communication

Content

• Introduction to responsible business operations
• Risk management and foreshadowing
• Communication of corporate social responsibility
• Application of responsible business dimensions at company and destination level

PART II includes six thematic lectures:
1. How to make tourism sustainable? Case Sustainable Travel Finland Program
( The basics of sustainable tourism and our own sustainability programme as an example)

2. Biodiversity & tourism
(The relationship between tourism and biodiversity and biodiversity loss)

3. Tourism and climate change
(The use, reliability and purpose of carbon calculators, compensation models and mechanisms)

4. Responsible marketing and communications in tourism
(Scopes of responsibility actions and adverse impacts to make up for; greenwash pitfalls)

5. Business as usual or a transformative change
(How to realise the transformative change / ecological restoration in the travel industry)

6. Science tourism
(Science tourism as a new form of more sustainable tourism)

Timetable of the contact lessons, see details in LUKKARIKONE

Evaluation scale

H-5

Assessment methods and criteria

The assessment is based on a scale of: 1 - 5
PART I:
Active participation in team 10%
Individual assignment 40%
Team assignment 50%

PART II:
Team assignment and presentation

PART III
Assignment for Kilroy

Assessment criteria, fail (0)

The work does not reach the standard level of the course. There is no evidence of further reading or considered thought about the subject matter neither clear demonstration of familiarity with the various terminologies and concepts.

Assessment criteria, satisfactory (1-2)

There is knowledge of responsible tourism and wellness business material and concepts but the knowledge and the processing of knowledge is weak or limited. There is only little evidence of wider reading.

Assessment criteria, good (3-4)

The work is reasonably competent, though there may be some weaknesses. Knowledge of various responsible tourism and wellness business and marketing concepts is adequate and while there is evidence of reading beyond the class, it's patchy or not broad (3).

The work is well developed beyond that given; demonstrates sound conceptual knowledge in responsible tourism and wellness business and reasoning; depth and breadth of reading (4)

Assessment criteria, excellent (5)

The work reflect very high conceptual standard and demonstrate knowledge in responsible tourism and wellness business concepts and autonomous development of reasoning processing well beyond that given in class. There is clear evidence of depth and breadth in reading