Web Commerce Expertise (5cr)

Objective

Student
- identifies different target groups and can analyze their online purchasing behavior
- can describe key factors related to establishing and operating an online store, such as common e-commerce platforms, product management, logistics, financial transactions, and other specific features and success factors of e-commerce business
- understands practices related to managing an online store and the main characteristics of marketing specific to e-commerce

- understands the importance of enhancing the customer experience in e-commerce and is capable of its development

Content

Content
- Identifying target groups and analyzing online purchasing behavior.
- Actions involved in setting up an online store.
- Key factors in managing and marketing an online store.
- Customer experience in e-commerce and its development.