Study Guide

Objective

Student
- is able to utilize social media and newsletters for content distribution
- understands the significance of visual elements in content production
- comprehends the basics of video marketing and be able to create purposeful video content
- recognizes trends in content marketing
- is able to incorporate responsibility in content production

Content

Content
- Use of social media in content marketing
- Newsletter
- Importance of visual elements: imagery
- Video marketing and production
- Content generation using artificial intelligence
- Working life case study: practical content production