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Basics of MarketingLaajuus (5 cr)

Code: KU00BZ01

Credits

5 op

Objective

After completing the course, the student has the competence to:
- describe the starting points and areas of marketing thinking
- describe the key concepts, practices and means of marketing
- Define the importance of marketing and the role of your business in your field
- Define the design elements and meaning of customer-oriented marketing

Content

.

Enrollment

01.08.2023 - 01.09.2023

Timing

06.09.2023 - 01.12.2023

Number of ECTS credits allocated

5 op

Virtual portion

1 op

Mode of delivery

80 % Contact teaching, 20 % Distance learning

Unit

Arts Academy

Campus

Kupittaa Campus

Teaching languages
  • Finnish
Seats

15 - 22

Degree programmes
  • Degree Programme in Media Arts
Teachers
  • Minna Teittinen
Teacher in charge

Minna Teittinen

Groups
  • PMEDIS23masu
  • PMEDIS23tupr

Objective

After completing the course, the student has the competence to:
- describe the starting points and areas of marketing thinking
- describe the key concepts, practices and means of marketing
- Define the importance of marketing and the role of your business in your field
- Define the design elements and meaning of customer-oriented marketing

Content

.

Evaluation scale

H-5

Enrollment

29.08.2022 - 04.09.2022

Timing

06.09.2022 - 01.12.2022

Number of ECTS credits allocated

5 op

Virtual portion

1 op

Mode of delivery

80 % Contact teaching, 20 % Distance learning

Unit

Arts Academy

Campus

Kupittaa Campus

Teaching languages
  • Finnish
Seats

15 - 22

Degree programmes
  • Degree Programme in Media Arts
Teachers
  • Minna Teittinen
Teacher in charge

Minna Teittinen

Groups
  • PMEDIS22masu

Objective

After completing the course, the student has the competence to:
- describe the starting points and areas of marketing thinking
- describe the key concepts, practices and means of marketing
- Define the importance of marketing and the role of your business in your field
- Define the design elements and meaning of customer-oriented marketing

Content

.

Evaluation scale

H-5