Study Guide

Objective

By the end of the course students will have the knowledge to:
• Create a podcast concept
• Understand how to brand a podcast
• Assess and chooses recording equipment
• Script, record, and edit a podcast
• Understand the different distribution channels and assess their strengths and weaknesses
• Know how to market and promote a podcast
• Understand IPR and know where to access royalty free music

Content

Podcast concept and research
Branding
Scripting
Recording
Audio editing
Distribution
Transcription
Marketing
IPR

Materials

Teacher supplied material as required

Teaching methods

Interactive classroom lectures and group work. Students will work in self-assigned groups drawing from research and their own ideas, opinions and experiences.

Exam schedules

There is no exam for this course

International connections

Students will learn the process of podcast creation from initial concept through to recording and editing a finished 20 minute podcast episode. The course will include:
Developing a podcast concept
Creating a brand - including name and logo
Scripting
Transcription - AI as a help
Distribution channels
Recording - equipment, room requirements
Audio editing
Marketing
IPR

Completion alternatives

None

Student workload

Classroom activities: 30 h
Group work: 20 h

Content scheduling

Podcast concepting and research
Researching podcast themes
Researching audiences
Researching niche opportunities
Researching formats - Interviews, music, discussion, reporting?
Researching how using AI can help with the concept

Further information

This course is for anyone with an interest in starting a podcast. It is practical with a strong emphasis on learning by doing. By the end of the course each group will have a fully defined podcast concept, a clear brand outline, a marketing roadmap and one ready to publish podcast episode in the bag. Although the language of instruction is English your podcast can be recorded in your language of preference.

Evaluation scale

H-5

Assessment methods and criteria

Assessment is a combination of teacher observation of student commitment, effort and engagement during lessons together with the standard of 4 completed classroom task based assignments. Students will be assessed on overall communicative competence and language appropriacy within specific communication contexts

Assessment criteria, fail (0)

The student has insufficient attendance (has been absent in more than 4 classes). The student has not completed all the tasks. The student has completed tasks but they are not of an acceptable standard.

Assessment criteria, satisfactory (1-2)

The student has completed the tasks with the minimum of set requirements stated in the task instructions. The student has completed tasks later than the given deadlines. The student has not addressed feedback provided by the teacher.

Assessment criteria, good (3-4)

The student has completed the tasks well fulfilling most of the set requirements stated in the task instructions. The student has completed tasks within the given deadlines. The student has partly addressed feedback provided by the teacher. The student has reflected on their own performance and has been given peer feedback.

Assessment criteria, excellent (5)

The student has completed the tasks very well fulfilling or surpassing the set requirements as stated in the task instructions. The student has completed tasks within the given deadlines or earlier and has addressed feedback provided by the teacher. The student has been giving quality peer feedback.