Basics of Marketing and Sales inTourismLaajuus (5 cr)

Objective

Student is able to
- use basic terminology related to sales and marketing
- define the factors behind the customer´s buying behavior and offer additional value to the customer in tourism
- describe the phases of the sales process and use customer-oriented practices
- understand role of sales and marketing for the business

Content

basic concepts of marketing and sales
marketing mix
importance of sales for a company
sales process
components of customer experience and factors affecting the purchasing process