Creating and Developing a Leadership BrandLaajuus (5 cr)

Objective

Upon successful completion of the course, the student will be able to:
• Understand the key concepts of personal branding in the context of leadership.
• Identify their own strengths and areas for development in personal branding, and apply these insights to personal, professional, and organizational goals.
• Design and implement a personal branding development plan and communicate it effectively.
• Evaluate and enhance their personal brand based on evidence and theoretical knowledge.

Content

Course Content
• Theoretical foundations, applied methodologies, and strategic communication approaches in personal branding.
• Identification and articulation of leadership strengths.
• Development of a personal branding strategy and creation of a professional portfolio.
• Continuous improvement and evaluation of the personal brand.