Creating and Developing a Leadership Brand (5cr)

Evaluation scale

H-5

Content scheduling

Upon successful completion of the course, the student will be able to:
• Understand the key concepts of personal branding in the context of leadership.
• Identify their own strengths and areas for development in personal branding, and apply these insights to personal, professional, and organizational goals.
• Design and implement a personal branding development plan and communicate it effectively.
• Evaluate and enhance their personal brand based on evidence and theoretical knowledge.

Course Content
• Theoretical foundations, applied methodologies, and strategic communication approaches in personal branding.
• Identification and articulation of leadership strengths.
• Development of a personal branding strategy and creation of a professional portfolio.
• Continuous improvement and evaluation of the personal brand.

Objective

Upon successful completion of the course, the student will be able to:
• Understand the key concepts of personal branding in the context of leadership.
• Identify their own strengths and areas for development in personal branding, and apply these insights to personal, professional, and organizational goals.
• Design and implement a personal branding development plan and communicate it effectively.
• Evaluate and enhance their personal brand based on evidence and theoretical knowledge.

Content

Course Content
• Theoretical foundations, applied methodologies, and strategic communication approaches in personal branding.
• Identification and articulation of leadership strengths.
• Development of a personal branding strategy and creation of a professional portfolio.
• Continuous improvement and evaluation of the personal brand.

Materials

All course materials are available on the Itslearning learning platform.

Teaching methods

Online teaching, group work, and learning assignments.

Pedagogic approaches and sustainable development

Students work (alongside their jobs,) engaging in problem-based learning and applying theory to practice. This course includes online learning, group work, and independent study. Pedagogical methods are based on the student's active learning and application of knowledge both independently and in groups: problem-based learning, integrating new content with previously acquired knowledge, work-based learning, peer and self-assessment, and reflection.

Learning focuses on the central theories of the course, as well as discussion and experience-sharing on the topics covered. Small group work emphasizes self-management, peer learning, and dialogical interaction. Individual assignments and written online exam involve engaging with course literature, practicing information retrieval and refinement, and presenting ideas in a structured manner.

Sustainable development is addressed during the course, and students are encouraged to incorporate both theoretical and practice-oriented reflections as part of the creation and development of a sustainable leadership brand.

Completion alternatives

No alternative completion methods are offered.

Student workload

- Familiarization with guidance materials, lectures, and expert video content (6 hours).
- Preparation for the written online examination (88 hours) and completion of the exam (1 hour).
- Portfolio work (37 hours) and peer assessment (3 hours).

Total workload: 135 hours (equivalent to 5 ECTS credits).

Evaluation methods and criteria

Assessment focuses on learning tasks completed during the study course and the written exam.

By enrolling in the course, you agree to comply with the current rules on cheating on study tasks and plagiarism as well as the guidelines provided on the use of artificial intelligence of Turku University of Applied Sciences. The possible use of artificial intelligence varies by learning task. Guidance on its use is provided for each task during the course.

Failed (0)

Fail: the student has either not completed all required assignments, has not participated in the written examination, or one or more components have been failed. The submitted assignments do not adequately address the majority of the requirements outlined in the task instructions. Written examination: Fail = 0–47%.

Assessment criteria, satisfactory (1-2)

Satisfactory: the student has completed all required assignments and has passed the written examination. The learning tasks demonstrate a general understanding of the course content. Written examination: T1 > 48% and T2 > 60%.

Assessment criteria, good (3-4)

Good: the student has completed all assignments on time and has successfully passed the written examination. The learning tasks demonstrate a solid understanding of the course content and the ability to apply the acquired knowledge. Written examination: H3 > 72% and H4 > 84%.

Assessment criteria, excellent (5)

Excellent: he student has completed all assignments on time and has successfully passed the written examination. The learning tasks demonstrate a comprehensive mastery of the course content and the ability to apply knowledge in a versatile manner. Written examination: K5 > 95%.

Further information

The course instructor can primarily be contacted via email. General course-related announcements are available on the Itslearning platform.