Marketing Skills (5 cr)

Evaluation scale

H-5

Content scheduling

The course is only for Master´s Students.
The course will be realized totally (100%) online.

Start of the course 1st OCT 2020 (at 08.00 assignments and instructions are available in Optima folder)

Marketing skills are applied to all marketing functions like advertising, sales, promotion, public relations, marketing research and brand management. However, marketing skills are also highly valued by employers in almost all sectors of the economy and job market.
After studying this course, you should be able to:
* understand the principles for a profitable and customer-focused activity within the chosen field of business
* aware of different ways to influence in society and support a company in its development by using new and stronger marketing communications
* market the chosen field of business, its forms of activity and act in a work community
* understand the importance of branding
* present to and communicate in writing, speech and visually with different target groups

Objective

* understands the principles for a profitable and customer-focused activity within the chosen field of business
* is aware of different ways to influence in society and can support a company in its development by using new and stronger marketing communications                     
* can market the chosen field of business, its forms of activity and can act in a work community      
* understands the importance of branding* is able to present to and communicate in writing, speech and visually with different target groups

Content

Content:
- planning, organizing and development of marketing activities
- marketing of services marketing for service design success
- branding

Materials

The course material will be seen in Optima.

Teaching methods

Working online
All learning is organized online, there are no lectures. The student is assumed to be active in independent work and participation through both the assignments and the course discussions. The student also becomes familiar with the course material independently. There is no exam in the course.

Exam schedules

There is no exam in the course.

Pedagogic approaches and sustainable development

Versatile virtual learning methods support the development of the student's skills to strengthen problem-solving and decision-making skills, analytical, critical and creative thinking, and enable flexible study paths.

Completion alternatives

No alternative performance.

Student workload

The assignments, the evaluation goals for the assessments and the work load will be seen in Optima.

Evaluation methods and criteria

The scale 1-5.
More information about the evaluation will be seen in Optima.

Failed (0)

Failed
Quantity; the work is not completed and or;
Quality: the minimum content requirements are not met.
The selection and use of source material has been plagiarized.

Assessment criteria, satisfactory (1-2)

Acceptable
Research, thinking and communication are hardly acceptable.
Appear to grasp theory and have made a start in showing its applicability.

Assessment criteria, good (3-4)

Good
Research, thinking and communication are good.
General understanding of theory and applicability but work could be stronger.

Assessment criteria, excellent (5)

Outstanding
- Mastery of theory and penetrating insights in real-life context.
- Outstanding research, thinking and communication.

Further information

For Open Studies (MBA level) two study places